Since 1988, the Virginia Lottery's goal has been to produce fun games that players would enjoy.
When players have fun, sales continue to increase and more profits can be turned over to the Commonwealth.
Since 1999, 100% of the Lottery's profits are transferred to public education, K-12.
Since 1988, the Virginia Lottery's goal has been to produce fun games that players would enjoy. When players have fun, sales continue to increase and more profits can be turned over to the Commonwealth. Since 1999, 100% of the Lottery's profits are transferred to public education, K-12.
To lead the Lottery into the future, teams of employees have developed a long-term strategy, which includes an annual Game Plan and Scoreboard. These efforts will help ensure successful implementation of the Lottery's mission, vision, and strategy statement:
- Mission - Contributing to Virginia's future one play at a time.
- Vision - Responsibly create games, experiences, and fun to benefit K-12 education.
- Strategy statement - To increase the number of Virginians who play at least monthly to 45% while increasing digital sales to $20 Million by June 2019.
To establish the foundation for achieving these goals, Lottery employees identified five core values – guiding principles of the utmost importance to everyone at the Lottery, collectively and individually:
- Customer Focus
Lottery leadership identified three strategic themes that are part of the strategy:
- Top Employer
- Trusted Gaming Source
- Retail Experience/With the Consumer
FY19 Game Plan
Want to know what's on tap for FY19? Here's the Lottery's FY19 Game Plan.
ScoreboardWant to know how FY18 went for the Lottery? Here's the Lottery's FY18 Scoreboard.
Glossary of Terms
The FY19 Game Plan includes four elements: (1)Top Employer, (2) Trusted Gaming Source, (3) Retailer Experience, and (4) With the Consumer.
Top EmployerTo be a distinguished organization that attracts and retains exceptional employees.
Trusted Gaming SourceTo be an organization known for integrity, protected systems, and a consistent revenue source for public education.
Retail ExperienceTo be an organization that provides solutions to retailers’ needs.
With the ConsumerTo be an organization that provides solutions to consumers' needs.
The Virginia Lottery's core values form the foundation of all of its activities. Core values represent the basic, shared beliefs that govern individual and group behavior at the Lottery. They define and represent the way things get done. These core values will be reflected in everything the Virginia Lottery does and in how its employees deliver service. Core values remain stable over time and include Collaboration, Customer Focus, Empowerment, Innovation, and Integrity.